Just Like Old Times:
Barbering Franchises



Some may think Barbering Franchises are too old-fashioned, too out-dated, to make a dent in the growing hair care industry. These same people claim that this is a dying idea and it will never be able to make the same profits as the newer salons. These people are not entirely correct, and we will explain why.

Nostalgia, sentimentality or whatever you wish to call it matters. People will flock to things they remember fondly, and they will purchase services or items that recall simpler times. How else do you think greeting cards do that well? Barbering franchises operate on the same principle.


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Everyone is familiar with that turning striped pole and the idea of a slow paced hair cut while chatting with a friendly barber about nothing in particular. These images are branded in the consciousness (thanks much to films and period novels). Because of those images, barbering franchises will always have a place in the world of hair care and cutting. People will pay for nostalgia.

And, yes, we realize that sounds a bit crude, but it is true. Barbering franchises like Roosters Men’s Grooming Centers and Carrs Barber Franchise remind customers of past times or experiences. They will visit for the sake of remembering. And, if you manage to create a solid business, they will continue to visit because the service is good.

Roosters Men's Grooming Centers

2323 Marshall Trail
Round Rock, TX 78664
Phone: 1-866-642-2625
Email: joe ||a||t|| roostersmgc.com

Sentiment will only carry so much weight, after all. Which takes us back to the original point. Those who believe barbering franchises will not be able to support themselves are not completely correct: it depends on the individual business itself.

The market is there and, of course, so is the profit. But, if you rely purely on nostalgia to bring in your customers, you may find your business losing money. Customers also demand quality. They may love to reflect on those simpler times but they still want the modern sensibility.

It is your job, taking on barbering franchises, to give them that. You have to be able to strike the balance between old-fashioned appeal and present convenience. Otherwise, you will have problems keeping your customers to newer salons or hair cutting places.

And you also have to advertise. While that striped pole may catch the eye of passing customers, you still need to rely on more than that. Word of mouth is, naturally, the best form of advertisement but, until you establish a large enough client base for that, get your name out to the public.

You may have to work harder for that since newer services tend to have an easier time. Their brand names are well-known and their openings tend to be heavily publicized. Barbering franchises have to work against that and some may find this difficult.

So, yes, there are problems with opening up your storefront. Some may not make it. Whether this is from a lack of interest or simply being put out by more well-known competition, there is room for failure.

But there is also room for succession. You can make it with a little careful planning and an assault of advertising. Nostalgia will draw them in, but you have to keep them there.










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