Launching An
Online Dating Service
An Online Dating Service
can be a very profitable internet business. In the US alone, there are
millions of singles who are so engrossed in their daily grind that
there is no time left over for a social life. Meeting new people and
making new friends has thus become very tough.
But with the popularity of the internet increasing by the day,
and online dating finally gaining acceptance, starting an internet
dating service can be quite a lucrative business option. This article
will tell you everything you need to know about how to start a dating
service.
Essential equipment for starting an Internet Dating Service:
A personal computer
High speed internet connection
With these, you will be able to create your own website and launch your Online Dating Service.
Start-up costs:
$7000 to $25000 - In addition to
buying a PC, you will have to spend money in creating a website. If you
choose to build a site by using templates and site building software,
then you can keep your startup costs on the lower side. One complete website package,
the one used for building this website, is SBI, which would save you
thousands of dollars at a cost of only $299USD. However, if you want to
hire web designers to create a unique Online Dating Service website,
then your startup costs will be on the higher side.
Financing sources:
Bank loans (will need a comprehensive business plan)
Government grants for internet business
Venture capitalists
Recommended training, experience, or skills:
A degree in web designing and development
Internet marketing skills
Experience with the Online Dating Service business
Efficient web surfing and internet using skills
Advertising and marketing for Online Dating Service:
The
most effective kind of marketing for any kind of online business,
including for a Christian dating service, is internet marketing.
Driving traffic to your online dating website through Search Engine
Optimization will help to increase your subscriber base. Reciprocal
linking, affiliate marketing, and pay-per-click programs are also great
ways to advertise your service.
Target market:
Singles
Divorcees
Widows and widowers
Elderly singles
Pricing guidelines and income potential:
Standard
pricing for dating services lies between $25 and $50 for a monthly
subscription. Discounts are offered for longer term subscriptions. If
your Online Dating Service is advertised properly and if it attracts
many singles, you could easily be looking at a six figure income,
perhaps even running into the millions.
Success tips for dating services:
Since there are
many Online Dating Services on the internet, it is important to make
your service unique. You can offer free subscriptions to build your
customer base and also publish a newsletter with helpful dating tips
and advice. Giving away free stuff to attract visitors also works well.
Affiliate Programs:
Another method used for earning
income with your service would be using the technique that Rosalind
Gardner uses with her website. You can promote other online services by
becoming an affiliate and earn commissions for each visitor and/or
customer you refer. You can find out more about this method from
Rosalind Gardner's Super Affiliate Handbook. Learn how Rosalind made $436,797 in One Year using affiliate programs.
$10 Off the Entrepreneur Start-Up Guide of your choice!
Business Plans - Over 1700 Business Plans for all types of home based businesses, storefronts, and more.
|
